Managing Innovation


The thought by many is that Innovation is something which only comes from genius.

We will discover that there is a systematic approach to innovation.  We will also expand the definition and application of Innovation from  a process improvement to the next great product.

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MG 367 Managing Innovation (3)

Entrepreneurship is the recognition of opportunities within the marketplace or within the organization. Innovation is the source that allows the entrepreneur to take advantage of an opportunity. Not all innovation relates to something no one has ever done before.  Students are taught innovation is a systematic approach that is a purposeful and organized search for changes and in the systematic analysis of the opportunities such changes might relate to economic or social innovation. This course covers the 7 sources of innovation, organizational policies to foster innovation, how to measure innovation performance and entrepreneurial strategies for implementing the innovation.

Pre-requisites: Junior standing;

Semester: Spring

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MG 367 Managing Innovation Syllabus

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Classes

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Cases

Personal Care firms uncover new markets

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`Whats new in Innovation – WSJ Oct 2013

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Carnegie Mellon – design and teach a course

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Innovation in the Classroom

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Thinking innovatively about teaching innovation and ideation – getting students to think differently

p27-36

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Entrepreneurs: born or made?

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 Chinese Gadgets signal new era of Innovation 

1. (Introductory) How is China increasing innovation?

2. (Advanced) Why is innovation important for the long-term success in China? Offer two ideas.

3. (Advanced) How have Chinese companies demonstrated successes with new innovations? What are the challenges in China impacting innovation?

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 Swatch Switches Gears on Smartwatches as Apple Looms

1. (Introductory) Smartwatches already exist. To what extent is Apple’s expected smartwatch launch anything really new, from the standpoint of Swatch? What can Apple do with a smartwatch that Sony, Samsung and Microsoft could not?

2. (Advanced) On a scale of 1 to 10, how serious a threat to Swatch do you think Apple’s smartwatch launch should be considered? On a scale of 1 to 10, how much should Swatch change course to deal with Apple? What is your reasoning?

3. (Advanced) In short, is Apple going to be a game-changer? If so, what can Swatch do about the situation? Is the Swatch fitness line a sufficient response? What other options does Swatch have?

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How to get girls into engineering

1. (Introductory) To what degree do you think Roominate is a good idea? If you were an investor, would you invest in Roominate? Why or why not?

2. (Advanced) Why do you think Brooks and Chen were successful raising money on Kickstarter for Roominate?

3. (Advanced) To what degree do you think the toys kids play with when they are young can affect their eventual choice of educational major or career path?

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Assignments